How to develop a Blue Ocean Strategy?
In this minicourse you will learn the central elements of the Blue Ocean Strategy, one of the most important and influential ideas in Business Administration in the last years. Through a business case study on Amazon – the launch of Echo/Alexa – it's possible to identify the challenges of looking for new markets in highly competitive sectors.
With the support from California State University, Northridge, IBS Americas offers crash courses, conferences and other online events for you to develop your international career.
Besides receiving a Certificate of Achievement corresponding to 3 hours worth of classes, students registered for the crash course who demonstrate academic excellence can participate in the scholarship selection process for courses abroad offered by CSUN and other institutions in the United States and Europe.
Professor Ricardo Britto is a Doctor in Business Administration from USP and Dean of IBS Americas. Coordinator of programs offered in California State University, Northridge, Prof. Britto is a research specialist in Strategy and International Marketing.
This crash course is composed of a video lecture, an article about the Blue Ocean Strategy with a case study on Echo/Alexa, and a test of knowledge. The video lecture is available in three different languages, while the article and the test are in English. Keep in mind that watching the lecture in English will help you develop your Business English vocabulary.
Registry and Participation
Register in the program by filling out your information on this page. You will have access to the online platform in which the course is available. Once you log in, you will have complete access to it. For the test of knowledge, it is necessary to watch the video class in one of the three languages and read the article elaborating on the case study.
This crash course is an initiative of IBS Americas with the support of California State University, Northridge and aims to disseminate knowledge in Business Administration through an international perspective. Share with your friends and on your social media. We wish to form a generation of new leadership, with solid conceptual background, ethical principles, and who value the cooperation between different cultures and people. Your support is very important to pass these ideas forward!
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